As the president and creative director, I helped build a generally defining arts & entertainment company + marketing agency, by connecting brands to young adults through film, fashion, music & art. We brought the Beastie Boys, The Roots and Perry Ferrell to the Sundance Film Festival, produced rooftop fashion week shows for Hugo Boss, made Acura relevant to young people, launched Altoids “Curiously Strong” collection, and produced 100s (yes 100s!) of film festivals, fashion shows, art exhibitions, and multimedia events - including the legendary Gen Art Film Festiva.